American Express Gets Social with Your Purchases

meganUncategorized

Last week, American Express started rolling out their new campaign that incentivizes card members with deals and discounts when they use a special hashtag to tweet at certain businesses. Click here to read the full article on Silicon Bayou News.

Understanding Why People Share Will Help Businesses Thrive

meganUncategorized

Social media is successful because people network, share, and are attached to the information they share (cat videos, brand pages, favorite sunglasses, etc.). Learning why people share information, videos, links, and more can help businesses understand how to implement social media marketing strategies and get people to share beneficial information about the company. According to Jim Tobin from Ignite Social … Read More

Why are banks getting it wrong when it comes to social media?

meganUncategorized

Last week I got interviewed by mybanktracker.com about my thoughts on why banks are failing at social media. My response was that not enough banks were using social media as a customer service arm/listening tool and that they should really take a lesson from airlines. Wondering what excellent Twitter support by an airline looks like? Check this out: Click Here … Read More

Not All Publicity is Good Publicity: Pawngo’s Prank on Boston

meganUncategorized

  Enraged Twitter users have surfaced after online pawnshop, Pawngo, mocks Wes Welker and the New England Patriots’ Superbowl loss. The company dumped 900 pounds of Butterfinger candies in the middle of Copley Square in Boston this afternoon. Pawngo stated in their press release that they wanted, “everyone in the area stop to take pictures, grab a bar, and have … Read More

2012 is about gratitude…

meganUncategorized

I spent most of today outlining what I’d like 2012 to look like – in terms of my business, health and personal goals; something that I take very seriously at the beginning of every year. I have to say – this is my most ambitious set of goals since 2010 (I never actually ended up mastering juggling while tap dancing … Read More

New Facebook Timeline for Personal Profiles

meganUncategorized

Months ago, Facebook announced a new layout for your personal profile. It was rolled out to “Facebook Developers” only, so you could use this method of cheating to get it early. Yesterday, the feature became accessible to everyone! Click Here to read about how to set yours up now!

Why Social Media is Vital to Your Business

meganUncategorized

Social Media is the new “word of mouth” and can help your business gain new audiences and drive more sales. But do you have a solid plan? Social Media and Your Small Business is a series of two workshops that meet you where you are to take your business to the next level online. This workshop is separated into two … Read More

How to measure Social Media ROI – TOOLBOX

meganUncategorized

This week I wrote an article for Silicon Bayou News about how to measure social media ROI, which mainly focuses on affordable and easy to use tools as well as strategies for what to measure. Here’s a blurb: In order to measure “social media ROI (Return On Investment),” i.e. “what am I getting out of paying you to tweet for … Read More