Why Social Media Should Be Your Company’s Best Friend

Loren GrahamSocial Marketing, Uncategorized

Potentially scary newsflash: everything about your business extends beyond your website aaallllllllll the way to social media marketing sites like Facebook, Twitter, and Instagram (and even some sites with YOUR name on them that you may not know exist). Want to know how and why to take control? Keep on reading… If your company still doesn’t have (at the very … Read More

How to get better reviews (and more of them)

meganUncategorized

Show of hands, how many of you check out product or location reviews before making a purchase? Wow… that’s a lot of hands. So knowing that you yourself utilize reviews, what makes you think your customers don’t?     Exactly. Location reviews on sites like Google My Business (formerly Google+/Google Places), Yelp, or Facebook can determine which dentist we choose … Read More

You are not an “expert” + other Social Media Manager Job Application Tips

meganSocial Marketing

It’s flattering when people refer to me as a “social media expert.” Flattering, but inaccurate. Sure, I’ve been doing social media for 5+ years and have built a growing business from doing great work for great people — but even with everything that I’ve learned, created, written, analyzed, etc., I can’t consider myself an expert on an entire classification of … Read More

MEGAN NAMED IDEA VILLAGE’S EIR FOR DIGITAL MEDIAX

meganUncategorized

Conversations is so excited to announce that our very own founder, Megan Hargroder, has been named the 2016 Entrepreneur-in-Residence for The Idea Village’s DIGITAL MEDIAx accelerator program! In this role, Megan will act as a dedicated resource and advisor, providing digital marketing expertise and consulting for the 3-5 New Orleans founders who are accepted in the program.   The Idea … Read More

What the hell is SEO and why do I need it?

Loren Grahamseo

SEO (Search Engine Optimization) is one of those topics that probably makes your eyes glaze over…or pop right out. I typically refer to it as “oh boy I wish you wouldn’t have asked me what I do for a living *moonwalks out of the room*.” (kidding. sort of.) SEO can be really interesting to learn, but more than likely once … Read More

3 Ways to use online citations to improve your Google Rank

meganSocial Marketing, Uncategorized

Optimized online listings or “citations” are crucial for your business to perform well in Google’s local search results. The more citations from high quality sources that you have, the better Google rank your business will have. (NOTE: those listings must also be set up correctly and properly optimized!) WAIT – WHAT THE EFF IS A “CITATION!?” It’s a mention of … Read More

Increase Conversions with Facebook Call to Action Button

meganUncategorized

  Facebook has been stepping up to address the growing concerns that small businesses have about the value of having, updating, and growing their Facebook Business Pages. One of the features they’ve added to assist with this is the Call to Action Button. You’ve probably already noticed and followed the prompt on your page to “create a call to action” … Read More

How to Set up and Install Google Analytics

Loren Grahamhow to, Uncategorized

  Whether you’re running a blog or an ecommerce site, it’s important to understand how your audience interacts with your website and the best way to do this is with Google Analytics. Google Analytics not only lets you measures your sales and conversions, but also gives you insights into how visitors use your site, how they arrived on your site, and … Read More

Next Level Social Media: Tips, Tricks and Trade Secrets for social media management

meganEvents, Social Marketing, social media, Uncategorized

Already knee-deep in social media management and not sure what to do next to grow your audience, get more engagement, and prove the value of your work to clients / bosses? Keep reading. Because this summer, I’m creating a guided online course to solve your biggest social media pain points:  1. I’ve run out of ideas for content, promotions, etc. for … Read More

NOEW 2015 Recap + Slides

meganUncategorized

On Tuesday I had the very exciting honor of speaking at New Orleans Entrepreneur Week… Cards on the table: Public speaking TERRIFIES me. But at the same time, I LOVE sharing what I know about social media with startups and small businesses. So this year I put together what I think is my best presentation yet! It’s a sequential guide on promoting the … Read More