Coronavirus-proof your law practice

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Coronavirus-proof your law practice - conversations digital law firm marketing

CNN reported that a New York attorney was linked to the spread of over 50 cases of coronavirus. This (along with the rest of the news telling people to stay home) is going to make people less likely to want to come to your office for a meeting. If you want to keep your business flowing while we all ride … Read More

The Importance of a Well-Designed Law Firm Logo

Colleen VizentsDesign

Your logo (which typically resides in the top left corner of your website as well as front and center on your print materials such as business cards and letterhead) will be the first point of contact with a potential client. If they connect with your brand, the likelihood of them engaging with your firm is increased.  A well-designed logo should … Read More

Tips and Tricks for your law firm’s next photoshoot

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tips and tricks for your law firm's next photoshoot - conversations digital

Effective websites need great content, and that includes professional photos.  The old adage that a picture conveys a thousand words rings true in digital marketing.  The photos on your law firm’s website should reflect your professionalism and your unique approach to practicing law.  Law Firm Website Photo Tips from the Experts When it comes to Internet marketing, your business’ website … Read More

Legal Marketing: Are You Losing Leads to Voicemail?

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Legal Marketing: Are You Losing Leads to Voicemail - conversations digital law firm marketing

Are you unknowingly sabotaging your legal marketing efforts by sending potential client calls to voicemail? Perhaps you thought your reception department was well-staffed, only to realize that your website and SEO is generating more leads than your practice could handle.  Generating leads is only half the battle. If queries to your practice go unanswered, you could be losing those potential … Read More

How to Collect (and Preserve) Social Media Content for E-Discovery

meganSocial Marketing

Social Media Content for E-Discovery - conversations digital law firm marketing

With insight from Brett Burney, an E-Discovery Consultant and expert in bridging the knowledge gap between the legal and technological fields. Social media is everywhere these days. Potential employers ask for your LinkedIn page, old high school classmates connect through Facebook, and political headlines keep us up-to-date on Twitter. Each year, more and more attorneys need to use social media … Read More

Changing Your Attitude About Legal Marketing

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Changing Your Attitude About Legal Marketing - conversations digital law firm marketing

Attorneys shy away from marketing. Rightfully so, they go to school for a Juris Doctor not a marketing degree. Despite the fact that lawyers might not want to market, the way you present your practice to your community matters and it can bring you more business. While marketing isn’t the first thing on an attorney’s mind, it’s important to acknowledge … Read More

Using eClincher for Social Media Integration and Streamlined Workflow

conversationsdigToolbox

Using eClincher for Social Media Integration and Streamlined Workflow - conversations digital law firm marketing

Digital marketing can seem daunting. After all, there’s a lot more to promoting your business on the web than just having a spiffy website. There’s social media profiles to manage, followings to build, and blogs to write. One way you can bring multiple platforms together is to integrate social media to your website. Social media integration improves your users’ experiences, … Read More

How Personal Injury Lawyers can get better clients through niche targeting

Loren Grahamseo

How Personal Injury Lawyers can get better clients through niche targeting - conversations digital law firm marketing

Due to the high level of competition in the legal profession niche practice areas are a must. But isn’t that risky? Is the potential client pool big enough? Will I get enough clients?  Will I get bored just doing one thing?   When we suggest to clients that they have a niche within personal injury, they often express these concerns … Read More

Why Pay-Per-Click Can Go Terribly Wrong

Colleen VizentsGoogle Ads

Why Pay-Per-Click Can Go Terribly Wrong - conversations digital law firm marketing

While digital marketing is a relatively new form of marketing, it is a complicated endeavor. These days, it’s not enough to have a spiffy website and a couple social media accounts. An effective digital marketing campaign takes a multi-pronged approach to expanding your reach and building brand recognition. One method that companies utilize to generate leads and strengthen their client/consumer … Read More

5 Overrated Digital Marketing Metrics (And 5 That Actually Matter)

Colleen VizentsSocial Marketing

Overrated Digital Marketing Metrics - conversations digital law firm marketing

Good digital marketing companies supply data to their clients. When sourced correctly, this data can help measure the success of internet marketing campaigns, but it’s important to remember one thing: while metrics are helpful, not all data is created equal. Make sure you’re taking a comprehensive look at how your metrics impact your business. Here’s a rundown of overrated digital … Read More