Legal Marketing: Are You Losing Leads to Voicemail?

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Legal Marketing: Are You Losing Leads to Voicemail - conversations digital law firm marketing

Are you unknowingly sabotaging your legal marketing efforts by sending potential client calls to voicemail? Perhaps you thought your reception department was well-staffed, only to realize that your website and SEO is generating more leads than your practice could handle.  Generating leads is only half the battle. If queries to your practice go unanswered, you could be losing those potential … Read More

How to Collect (and Preserve) Social Media Content for E-Discovery

meganSocial Marketing

Social Media Content for E-Discovery - conversations digital law firm marketing

With insight from Brett Burney, an E-Discovery Consultant and expert in bridging the knowledge gap between the legal and technological fields. Social media is everywhere these days. Potential employers ask for your LinkedIn page, old high school classmates connect through Facebook, and political headlines keep us up-to-date on Twitter. Each year, more and more attorneys need to use social media … Read More

Changing Your Attitude About Legal Marketing

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Changing Your Attitude About Legal Marketing - conversations digital law firm marketing

Attorneys shy away from marketing. Rightfully so, they go to school for a Juris Doctor not a marketing degree. Despite the fact that lawyers might not want to market, the way you present your practice to your community matters and it can bring you more business. While marketing isn’t the first thing on an attorney’s mind, it’s important to acknowledge … Read More

Using eClincher for Social Media Integration and Streamlined Workflow

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Using eClincher for Social Media Integration and Streamlined Workflow - conversations digital law firm marketing

Digital marketing can seem daunting. After all, there’s a lot more to promoting your business on the web than just having a spiffy website. There’s social media profiles to manage, followings to build, and blogs to write. One way you can bring multiple platforms together is to integrate social media to your website. Social media integration improves your users’ experiences, … Read More

How Personal Injury Lawyers can get better clients through niche targeting

Loren Grahamseo

How Personal Injury Lawyers can get better clients through niche targeting - conversations digital law firm marketing

Due to the high level of competition in the legal profession niche practice areas are a must. But isn’t that risky? Is the potential client pool big enough? Will I get enough clients?  Will I get bored just doing one thing?   When we suggest to clients that they have a niche within personal injury, they often express these concerns … Read More

Why Pay-Per-Click Can Go Terribly Wrong

Colleen VizentsGoogle Ads

Why Pay-Per-Click Can Go Terribly Wrong - conversations digital law firm marketing

While digital marketing is a relatively new form of marketing, it is a complicated endeavor. These days, it’s not enough to have a spiffy website and a couple social media accounts. An effective digital marketing campaign takes a multi-pronged approach to expanding your reach and building brand recognition. One method that companies utilize to generate leads and strengthen their client/consumer … Read More

5 Overrated Digital Marketing Metrics (And 5 That Actually Matter)

Colleen VizentsSocial Marketing

Overrated Digital Marketing Metrics - conversations digital law firm marketing

Good digital marketing companies supply data to their clients. When sourced correctly, this data can help measure the success of internet marketing campaigns, but it’s important to remember one thing: while metrics are helpful, not all data is created equal. Make sure you’re taking a comprehensive look at how your metrics impact your business. Here’s a rundown of overrated digital … Read More

Avoid These 11 Website Design Mistakes

Colleen VizentsWebsites

Avoid These 11 Website Design Mistakes - conversations digital law firm marketing

Is your website up to snuff? Considering how quickly technology evolves these days, the answer is probably not. Most websites could benefit from a tweak or two from time to time, and you’d be surprised how many websites just need complete overhauls. From unsecure connections to sparse content, your website’s design and content matters. Here’s a rundown of 11 website … Read More

Why Your Website’s Mobile Experience Matters

Colleen VizentsWebsites

Why Your Website’s Mobile Experience Matters - conversations digital law firm marketing

Did you know that there are over 177 million people using mobile search in the United States? If your website isn’t mobile-friendly, chances are you’re unable to tap into a vital, thriving consumer base. Don’t believe us? Check out the these impressive mobile search stats. Mobile Search Statistics You Should Know Over 62% of searches are mobile across the globe … Read More

Lawyers, Here is how to ask for testimonials from clients

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Lawyers, Here is how to ask for testimonials from clients

Before you set a goal to collect and utilize client testimonials, it’s vital that you know and understand the bar rules in your state. While some states have pretty lenient guidelines, others have very strict rules about what you can collect and use. Make sure to review your state’s bar rules before you begin any strategy to collect client testimonials. … Read More