Due to the high level of competition in the legal profession niche practice areas are a must. But isn’t that risky? Is the potential client pool big enough? Will I get enough clients? Will I get bored just doing one thing? When we suggest to clients that they have a niche within personal injury, they often express these concerns – … Read More
Why Pay-Per-Click Can Go Terribly Wrong
While digital marketing is a relatively new form of marketing, it is a complicated endeavor. These days, it’s not enough to have a spiffy website and a couple social media accounts. An effective digital marketing campaign takes a multi-pronged approach to expanding your reach and building brand recognition. One method that companies utilize to generate leads and strengthen their client/consumer … Read More
5 Overrated Digital Marketing Metrics (And 5 That Actually Matter)
Good digital marketing companies supply data to their clients. When sourced correctly, this data can help measure the success of internet marketing campaigns, but it’s important to remember one thing: while metrics are helpful, not all data is created equal. Make sure you’re taking a comprehensive look at how your metrics impact your business. Here’s a rundown of overrated digital … Read More
Avoid These 11 Website Design Mistakes
Is your website up to snuff? Considering how quickly technology evolves these days, the answer is probably not. Most websites could benefit from a tweak or two from time to time, and you’d be surprised how many websites just need complete overhauls. From unsecure connections to sparse content, your website’s design and content matters. Here’s a rundown of 11 website … Read More
Why Your Website’s Mobile Experience Matters
Did you know that there are over 177 million people using mobile search in the United States? If your website isn’t mobile-friendly, chances are you’re unable to tap into a vital, thriving consumer base. Don’t believe us? Check out the these impressive mobile search stats. Mobile Search Statistics You Should Know Over 62% of searches are mobile across the globe … Read More
Lawyers, Here is how to ask for testimonials from clients
Before you set a goal to collect and utilize client testimonials, it’s vital that you know and understand the bar rules in your state. While some states have pretty lenient guidelines, others have very strict rules about what you can collect and use. Make sure to review your state’s bar rules before you begin any strategy to collect client testimonials. … Read More
Online Reviews for Lawyers: How to Gather & Manage Them
Online reviews matter. Whether you’re the neighborhood bistro or the prestigious family law practice in your city, what the Internet has to say about your business affects potential consumers and clients. A lawyer’s reputation on and off the web can make or break a legal practice. If you’re unsure of how powerful internet reviews are, consider the following statistics: Internet … Read More
5 Online Marketing Metrics Lawyers Should Understand
Website Visits During the process of optimizing your website, you and your employees will likely visit your own website many times. While these visits are important and unavoidable, make sure you know how this action can inflate a key metric – website visits. An accurate website visit number includes all external traffic but EXCLUDES any internal traffic (visits from you … Read More
6 Ways Law Firms Can Improve Contact Form Conversions
As attorneys, we have a lot to offer our clients, and we have a tendency to want to put those offerings front and center on our web pages. The problem is that sometimes we decide what goes where too quickly. We make major design decisions without doing significant research or asking ourselves about the effect content placement will have on … Read More
Attention Lawyers: Enhance SEO, Increase Exposure & Cultivate Business, All with Beacons
As much as the phrase “this day in age” is like nails on a chalkboard for most people, it really is difficult to not use it when referring to the technological jumps we’ve seen in the past decade. Or for that matter, in the past year. This is no different for one of the professions that has been around for … Read More
