It might be easy to dismiss social media as a place to argue over politics or share heartwarming videos of cuddly critters, but the truth is that Facebook is a vehicle that embraces modern consumer habits and reaches hundreds of millions of people. Facebook has had an enormous impact on the way that people communicate and network. It’s also changed … Read More
Legal Marketing: Diagnosing Google Penalties on Websites
Have calls to your law firm slowed down? Perhaps your SEO metrics are lower than they have been in the past. Sometimes, these instances can be explained by the presence of a Google penalty. Adding insult to injury is the fact that many lawyers are unaware of Google penalties until they begin to negatively affect their business. Here we will … Read More
Google My Business Reviews: Why Law Firms Need Them
Google My Business is a service that can help you make your legal practice stand out to locals in your area. Positive reviews from verified users on Google can give your law practice a competitive edge and increase your search engine rankings. Having positive reviews on Google impresses two very important audiences: Google’s algorithms and potential clients in your area. … Read More
How to Develop Sustainable Blogging Habits for Your Firm Website (and Why You Should)
It’s the 21st century. You need to blog. Speaking at symposiums, teaching CLEs, and publishing in law journals are wonderful professional accomplishments, but why should someone hire you to represent them? Good reviews are great, but are you in a lofty, ivory tower, or will you reach across the digital table to speak to the non-legal masses? Clients want to … Read More
How to Share Your Google Reviews
Extra! Extra! Read All About it! Google My Business now let’s you share your Google reviews! REWIND… What is Google My Business? GMB is a free listing that contributes to Google’s search ranking algorithms. It allows you to share information about your business such as location, phone number, hours, website address, photos, and lets you respond to reviews from your … Read More
Instagram for Lawyers: does it make sense?
The fight is over, and social media has won. Instagram is the future! In June of this year, Instagram announced that it reached 1 billion active users, a major milestone for the photo- and video-central social networking app. Your practice is your brand, and adding Instagram to your social portfolio can be a valuable way to broaden your influence – … Read More
Is a Google My Business Website right for your law firm?
Last year, Google My Business rolled out a new feature: website building. GMB Webpage Builder is meant to support small businesses in creating affordable web-pages. The significance of having an online presence for your business is real. If your business does not have a website, it can mean an online dead end for a possible client – a client who … Read More
Voice Search Optimization for Law Firms
What is voice search optimization? “Siri, when does the sun set tonight?” “Google, where is the closest gas station?” “Siri, what steps should I take after a car accident?” “Alexa, how do I know if I am a victim of medical malpractice?” It’s getting easier and easier to talk to our devices the way we would talk to another … Read More
What you need to know about the summer of Speed, Voice, and Security
Ahhh summer. Time to sit poolside, lounge, and enjoy the slow life for a bit right? Think again. This looks to be the summer of Speed, Voice, and Security. What changes are we seeing? What does it mean for your law firm’s or your solo practice’s website? We’ve got you covered here with your summer briefing. What’s the Google … Read More
You can leave FAQs on your Google My Business listing
As a lawyer you know the questions your clients usually have. By incorporating these into Google My Business (GMB) you are giving your potential client an opportunity to work with you before they even visit your page. The FAQ becomes the bait that leads your clients to your website. Sounds like a no brainer, right? So what are some FAQs … Read More
