As much as the phrase “this day in age” is like nails on a chalkboard for most people, it really is difficult to not use it when referring to the technological jumps we’ve seen in the past decade. Or for that matter, in the past year. This is no different for one of the professions that has been around for … Read More
Voice Search: The future of SEO
The SEO industry isn’t new but it changes as frequently as technology develops. Just a few years ago digital marketers began anticipating the rise of mobile search and how best to keep their clients enjoying stellar SEO results. Today, voice search is the preeminent, emerging trend that has digital marketers brainstorming in conference rooms ways to keep their clients’ websites … Read More
7 Features of Great Law Firm Web Design
The look, feel responsive design of your law firm’s website matters a great deal. Provide online visitors with a polished website that makes it easy to understand the merits of your services, learn about the firm and contact your legal team to schedule an appointment. Key in on the features of website design detailed below and your site really will … Read More
Is it Time To Redesign Your Business Website?
When is the last time an SEO or marketing pro took a gander at your business website? If the answer to this question is the same as when the website was launched, you might definitely be in need of a website redesign. Perhaps you have a marketing team on standby, but have you called them lately to evaluate your website … Read More
How to Write Legal Blogs That Work
Writing legal blogs may seem easy at first….but let’s be real: they are not. Not only do you need to make your dry topic interesting and easy to read, but then there is also a thing called SEO that you have to optimize and Google Keywords that you have to insert…blah! There is only so much legal mumbo jumbo to … Read More
Gutenberg: What Will Change in WP 5.0 and What to Watch out For
Version 5.0 of WordPress is launching this month. It will be the largest overhaul of the platform in quite some time. The latest release will drastically change the manner in which content is created. Prepare your site in the upcoming days and the transition will prove as seamless as possible. Why WordPress 5.0 is Important Version 5.0 of WordPress is … Read More
How Facebook Ads Help Lawyers
It might be easy to dismiss social media as a place to argue over politics or share heartwarming videos of cuddly critters, but the truth is that Facebook is a vehicle that embraces modern consumer habits and reaches hundreds of millions of people. Facebook has had an enormous impact on the way that people communicate and network. It’s also changed … Read More
Legal Marketing: Diagnosing Google Penalties on Websites
Have calls to your law firm slowed down? Perhaps your SEO metrics are lower than they have been in the past. Sometimes, these instances can be explained by the presence of a Google penalty. Adding insult to injury is the fact that many lawyers are unaware of Google penalties until they begin to negatively affect their business. Here we will … Read More
Google My Business Reviews: Why Law Firms Need Them
Google My Business is a service that can help you make your legal practice stand out to locals in your area. Positive reviews from verified users on Google can give your law practice a competitive edge and increase your search engine rankings. Having positive reviews on Google impresses two very important audiences: Google’s algorithms and potential clients in your area. … Read More
How to Develop Sustainable Blogging Habits for Your Firm Website (and Why You Should)
It’s the 21st century. You need to blog. Speaking at symposiums, teaching CLEs, and publishing in law journals are wonderful professional accomplishments, but why should someone hire you to represent them? Good reviews are great, but are you in a lofty, ivory tower, or will you reach across the digital table to speak to the non-legal masses? Clients want to … Read More