TITLES

Titles need to include keyword(s) that you want to focus on.  (the title is what google crawls along with the content)

The easy way to come up with a title is to think of how people might type something into the google search bar.

So if you tell google that your focus keyword(s) is Storage Facilities – you wouldn’t have Businesses of all kinds might need another solution for keeping their belongings safe, read more on storage buildings – for several reasons:

1. Google reads left to right so the keyword(s) need to be closer to the beginning because they are weighted more heavily than words at the end.
2. The title tag should be kept under 70 characters to avoid being cut off (5-7 words usually works best).
3. Use key phrases instead of keywords – you are more likely to rank higher with a more specific search.
4. Adjectives and numbers can set your title out from the rest. ‘Bad ass blogging tips’ or ‘3 blogging tips you must know’ (those are the most basic) Research has shown there are 8 ways to grab your audience. Surprise, questions, Curiosity gap, negatives, how to, numbers, audience referencing, Specificity.

Can a storage facility help grow your company? is a better title example – Its simpler and gives a good explanation of what the content will say while grabbing the attention of the reader – upping your click through rate.

Formula to remember: Numbers + Adjective + Target Keyword + Rationale + Promise

PERMALINKS

Permalinks need to be focused on keywords as well.  You need to keep them short, focused, and optimized for the search engines.  The permalink needs to match the content not necessarily the title.

For the example above _________________________

You would want the permalink to read ____________________________

→  Also taking out the ‘filler words’ (a, an, the, numbers) is better for permalink SEO.

USING HEADING TAGS

Heading tags, as their name suggests, are used to differentiate the heading of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags, heading tags and SEO header tags. The most important heading tag is the h1 tag and least important is the h6 tag. In HTML coding the header tags from h1 to h6 form a hierarchy. This means that if you skip any of the tag numbers (ie. jump from 1 to 3) the heading structure will be broken, and this is not ideal for on-page SEO.

Advantages of Using Heading Tags:

The heading tag is used to represent different sections of web page content. It has an impact on both the SEO and usability of your site.

Header tags from an SEO point of view:

• Relevancy: Search engine spiders check the relevancy of the header tag with the content associated with it.
• Keyword Consistency: The search engine spiders check the keyword consistency between the header tags and other parts of the page.
• The Importance of an h1 Tag: The h1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the h1 tag as it should contain a basic description of the page content, just as the page <title> does .
• Enriched User Experience: Heading tags give the user a clear idea of what the page content is about. Search engines give much importance to user-experience on a site, meaning the presence of heading tags becomes an important component of SEO.

Header tags from a usability point of view:

• For users of the web who must use a screen reader, it is easier to navigate sections of content by referring to properly structured headings on a page.
• The h1 heading tag (main heading) of a page gives users a quick overview of the content that is to follow on the page.
• By reading the different heading tags, users can scan a page and read only the section they are interested in.
• The primary use of heading tags is for SEO, not to gain the larger, more prominent fonts; but the presentation of a web page does look cleaner with the presence of these tags.

Things you should not be doing with heading tags:

• Do not stuff your heading tags with keywords.
• Do not use more than one h1 tag on a page unless really necessary. Usually pages will have a single h1 heading and including two might make search engines think this as an attempt to include more keywords for SEO in multiple h1 tags. It is better to divide the content into two separate topics on individual pages with their own h1 tags. This makes more sense to both readers and the search engine spiders, however, using multiple h1 tags is allowed.
• Do not use heading tags as hidden text. Any hidden text can result in penalties for your site, especially if the hidden part is a component that affects SEO.
• Do not repeat heading tags on different pages of your site. It is a good practice to have unique heading tags throughout your site.
• Do not use the same content in your page’s h1 tag as in your meta title tag.
• Do not use heading tags for styling text but use them for presenting organized and structured content on pages. Use CSS stylesheets for the purpose of styling.

WHERE TO PUT YOUR KEYWORDS

Keyword(s) also need to be in Article heading, URL, content, and meta description.  Can not be the same for every page. You will need to use related keywords and secondary related keywords.

LINKS (ANCHOR TEXT)

Anchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords. It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. The average blog has at least 10 links within its content.

ADD A FEATURED IMAGE

Visuals are hugely important, and it helps to draw attention with a catchy image up top. Images with proper tags not only boost SEO it draws readers in by making the blog more appealing. Placing an image at the top right/left of your blog post forces the first few lines of the post to shorten in width. This shortening leads to fewer characters per line. Fewer characters per line has a psychological effect on the way we view content: The fewer the characters, the easier the text is to comprehend and the less complex it seems.

You’ll want to add a few pictures throughout your blog to break things up.

INSERT CALL TO ACTION AT THE END

At the end remind them that what they just read and connected to is also something you can help them with and direct them to the contact page.

CONTENT LENGTH AND GUIDELINES

First Paragraph must be the introduction paragraph and written with full concentrate because search engines mostly read the first paragraph of your post and if found helpful then index fastly your posts and sometimes if your 1st paragraph is more helpful for describing the whole post then search engines show your first paragraph instead of description at search engine results. This is also very important for your readers to understand which kind of content they read in your whole post like someone said “First Impression is the Last Impression”

Dividing the post into short paragraphs is also very important for your users or Search engine robots too because if you write the whole article in one paragraph then user will not able to read the whole article or search engine robots also not able to recognize the main topic of your post so always divide articles into short paragraphs for better reading and professional effect.

This along with smart tricks and tips always write some unique and helpful content for your users no matter on which topic but behind decreasing your Bounce Rate it will also increase your sight in people or Search Engines View.

Content needs to be at the very least 700 words.  The more content you have, the more of it gets indexed. The more that gets indexed, the better it will perform in searches and results. Headings need to be used. Be sure to avoid keyword stuffing. Google knows when you are over using your targeted keyword. A good way to avoid that is to use synonyms for your keyword(s).  Different versions of your long tail keywords only broaden your range of people finding you.

Try to add bulleted or numbered list to break up the content and make it easier for the user to read and make them less likely to skim.

TAGGING AND CATEGORIZATION

(located on right side of post page)

Think of categories as the chapters in a book, and tags as the index. Categories are more broad, whereas tags are more specific.

An example of this is a photographer may have the categories:

• travel photography
• architecture photography
• urban photography

Then they might have tags similar to this:

Alaska, Colorado, Paris, London, post-modernism, Spanish Colonial Revival, subways, parks, streets

Yoast

META DESCRIPTION

The meta description needs to summarize the content in 156 characters tell what the content will lay out. Some say that the Meta description no longer attributes to SEO; but it is still a good idea to include one for your readers’ aid. In short, it tells readers what to expect in the post before they click on your link.  It needs to either answer their question right away or have them wanting to read more of what you have to say.