Lawyers, Here is how to ask for testimonials from clients

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Lawyers, Here is how to ask for testimonials from clients

Before you set a goal to collect and utilize client testimonials, it’s vital that you know and understand the bar rules in your state. While some states have pretty lenient guidelines, others have very strict rules about what you can collect and use. Make sure to review your state’s bar rules before you begin any strategy to collect client testimonials. … Read More

Online Reviews for Lawyers: How to Gather & Manage Them

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Online reviews matter. Whether you’re the neighborhood bistro or the prestigious family law practice in your city, what the Internet has to say about your business affects potential consumers and clients. A lawyer’s reputation on and off the web can make or break a legal practice. If you’re unsure of how powerful internet reviews are, consider the following statistics: Internet … Read More

5 Online Marketing Metrics Lawyers Should Understand

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5 Online Marketing Metrics Lawyers Should Understand - Conversations digital

Website Visits During the process of optimizing your website, you and your employees will likely visit your own website many times. While these visits are important and unavoidable, make sure you know how this action can inflate a key metric – website visits. An accurate website visit number includes all external traffic but EXCLUDES any internal traffic (visits from you … Read More

6 Ways Law Firms Can Improve Contact Form Conversions

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As attorneys, we have a lot to offer our clients, and we have a tendency to want to put those offerings front and center on our web pages. The problem is that sometimes we decide what goes where too quickly. We make major design decisions without doing significant research or asking ourselves about the effect content placement will have on … Read More

Voice Search: The future of SEO

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Voice Search - The Future of SEO - conversations digital law firm marketing and web development

The SEO industry isn’t new but it changes as frequently as technology develops. Just a few years ago digital marketers began anticipating the rise of mobile search and how best to keep their clients enjoying stellar SEO results. Today, voice search is the preeminent, emerging trend that has digital marketers brainstorming in conference rooms ways to keep their clients’ websites … Read More

7 Features of Great Law Firm Web Design

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7 Features of Great Law Firm Web Design - conversations digital law firm marketing and web development

The look, feel responsive design of your law firm’s website matters a great deal.  Provide online visitors with a polished website that makes it easy to understand the merits of your services, learn about the firm and contact your legal team to schedule an appointment.  Key in on the features of website design detailed below and your site really will … Read More

Is it Time To Redesign Your Business Website?

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Is it Time To Redesign Your Business Website_ - conversations digital law firm marketing and web development

When is the last time an SEO or marketing pro took a gander at your business website? If the answer to this question is the same as when the website was launched, you might definitely be in need of a website redesign. Perhaps you have a marketing team on standby, but have you called them lately to evaluate your website … Read More

Your Law Firm’s Website Photoshoot: Tips and Tricks

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Your Law Firm’s Website Photoshoot_ Tips and Tricks - conversations digital law firm marketing and web development

While your the website for your law firm might have stellar, keyword-rich copy and a user- and mobile-friendly layout, potential clients can be turned off if your website’s photos aren’t just right. Your photos set the tone for your legal practice and your approach to working with your clients. A website visitor’s first impressions are formed in about 50 milliseconds. … Read More

How to Write Legal Blogs That Work

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How to Write Legal Blogs That Work - conversations digital law firm marketing and web development

Writing legal blogs may seem easy at first….but let’s be real: they are not. Not only do you need to make your dry topic interesting and easy to read, but then there is also a thing called SEO that you have to optimize and Google Keywords that you have to insert…blah! There is only so much legal mumbo jumbo to … Read More