Gutenberg: What Will Change in WP 5.0 and What to Watch out For

conversationsdigWordpress

Gutenberg - What Will Change in WP 5.0 and What to Watch out For - conversations digital law firm marketing and web development

Version 5.0 of WordPress is launching this month.  It will be the largest overhaul of the platform in quite some time.  The latest release will drastically change the manner in which content is created.  Prepare your site in the upcoming days and the transition will prove as seamless as possible. Why WordPress 5.0 is Important Version 5.0 of WordPress is … Read More

How Facebook Ads Help Lawyers

conversationsdigFacebook ads

How Facebook Ads Help Lawyers - conversations digital law firm marketing and web development

It might be easy to dismiss social media as a place to argue over politics or share heartwarming videos of cuddly critters, but the truth is that Facebook is a vehicle that embraces modern consumer habits and reaches hundreds of millions of people. Facebook has had an enormous impact on the way that people communicate and network. It’s also changed … Read More

Legal Marketing: Diagnosing Google Penalties on Websites

conversationsdigMarketing

Legal Marketing - Diagnosing Google Penalties on Websites - conversations digital law firm marketing and web development

Have calls to your law firm slowed down? Perhaps your SEO metrics are lower than they have been in the past. Sometimes, these instances can be explained by the presence of a Google penalty. Adding insult to injury is the fact that many lawyers are unaware of Google penalties until they begin to negatively affect their business. Here we will … Read More

Google My Business Reviews: Why Law Firms Need Them

Colleen VizentsGoogle My Business, seo

Google My Business Reviews_ Why Law Firms Need The - conversations digital law firm marketing and web development

Google My Business is a service that can help you make your legal practice stand out to locals in your area. Positive reviews from verified users on Google can give your law practice a competitive edge and increase your search engine rankings. Having positive reviews on Google impresses two very important audiences: Google’s algorithms and potential clients in your area. … Read More

How to Share Your Google Reviews

Colleen VizentsGoogle My Business

How to Share Your Google Reviews - conversations digital law firm marketing and web development

Extra! Extra! Read All About it! Google My Business now let’s you share your Google reviews! REWIND… What is Google My Business? GMB is a free listing that contributes to Google’s search ranking algorithms. It allows you to share information about your business such as location, phone number, hours, website address, photos, and lets you respond to reviews from your … Read More

Instagram for Lawyers: does it make sense?

Colleen Vizentsinstagram

Instagram for Lawyers_ does it make sense_ - conversations digital law firm marketing and web development

The fight is over, and social media has won. Instagram is the future! In June of this year, Instagram announced that it reached 1 billion active users, a major milestone for the photo- and video-central social networking app. Your practice is your brand, and adding Instagram to your social portfolio can be a valuable way to broaden your influence – … Read More

Is a Google My Business Website right for your law firm?

Kristen HolsappleGoogle My Business

Is a Google My Business Website right for your law firm_ - conversations digital law firm marketing and web development

Last year, Google My Business rolled out a new feature: website building. GMB Webpage Builder  is meant to support small businesses in creating affordable web-pages. The significance of having an online presence for your business is real. If your business does not have a website, it can mean an online dead end for a possible client – a client who … Read More

Voice Search Optimization for Law Firms

Kristen Holsappleseo

Voice Search Optimization for Law Firms - conversations digital law firm marketing and web development

What is voice search optimization? “Siri, when does the sun set tonight?” “Google, where is the closest gas station?” “Siri, what steps should I take after a car accident?” “Alexa, how do I know if I am a victim of medical malpractice?”   It’s getting easier and easier to talk to our devices the way we would talk to another … Read More