You can leave FAQs on your Google My Business listing

conversationsdigGoogle My Business

You can leave FAQs on your Google My Business listing - conversations digital law firm marketing and web development

As a lawyer you know the questions your clients usually have. By incorporating these into Google My Business (GMB) you are giving your potential client an opportunity to work with you before they even visit your page.  The FAQ becomes the bait that leads your clients to your website. Sounds like a no brainer, right? So what are some FAQs … Read More

Why your website should be priority one in your legal marketing efforts

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Why your website should be priority one in your legal marketing efforts - conversations digital law firm marketing and web development

Sometimes we get approached by clients who already have a website and want to direct their efforts to Google Ads. They’ve heard that these tools are effective. Hey, what’s better than having your website listed first in the sponsored section? And look. For a lot of firms Google Ads are effective. They get people to click to your website. But … Read More

Why you should switch to WP Engine hosting

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Why you should switch to WP Engine hosting - conversations digital law firm marketing and web development

Before I tell you about why you should consider switching your web host to WP Engine, let’s go through a quick primer of what exactly web hosting is. WEB HOSTING: The space where your website actually lives online. Examples of hosting providers: WP Engine, Bluehost, Godaddy, Rackspace, and you’ve probably even known of people who have their own “servers,” meaning … Read More

Blogging for Law Firms

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blogging for law firms - conversations digital law firm marketing and web development

As lawyers, you can leverage your deep knowledge of your practice to help you obtain the clients and cases you want. Think about it: you often know the judges and opposing counsel, understand procedure, have a general idea of how a case will unfold, and know what makes a case worth your effort. You also know what questions your clients … Read More

Finding your niche and how a website can help you focus

Dana AlsenWebsites

Finding your niche and how a website can help you focus - conversations digital law firm marketing and web development

If you’re a personal injury attorney, who also handles business contracts, medical malpractice, DUI defense, and sometimes dabbles in divorces – your practice could be suffering from multiple personality disorder. In efforts to gain clients, small law firms often branch into several practice areas, taking any client or case that comes along. But does casting such a wide net, actually … Read More

How to set up your law firm’s Google Business Page (the right way)

Ellen EgittonSocial Marketing

How to set up your law firm's Google Business Page - conversations digital law firm marketing and web development

What is the difference between Google+ (Brand) and “Google My Business” ? Google+ was originally meant to be a social networking site like Facebook, but it never really took off… It still carved out an important role for itself, though! Google+ is what customers or potential clients sees when using Google Search or Google Maps. Basically, if you don’t have … Read More

How to choose the right domain name for your firm

conversationsdigWebsites

How to choose the right domain name for your law firm - conversations digital law firm marketing and web development

Can you name the final classics titles from these working draft titles? 1. The Dead Un-dead. 2. Under the Red, White, and Blue. 3. First Impressions 4. Atticus.   *answers at end. Would To Kill a Mockingbird become the literary masterpiece it did had Harper Lee named it Atticus? Probably not. In an era when we judge books webpages by their … Read More