The fight is over, and social media has won. Instagram is the future!
In June of this year, Instagram announced that it reached 1 billion active users, a major milestone for the photo- and video-central social networking app.
Your practice is your brand, and adding Instagram to your social portfolio can be a valuable way to broaden your influence – but only if it makes sense for your clients. Social media is not only a good way to keep up with family and friends, it’s also an effective means of communicating with potential clients — and, more important, building your law firm’s brand.
To get the most out of using Instagram for your law firm, you should have a strategy in place, or at least the semblance of one. Your firm’s message should be consistent with the messages shared across other social media platforms.
If you are new to Business Instagram, you will want to use the same branding — logos, photos, graphics, colors, etc. — as your Facebook and Twitter pages. Instagram can help humanize your firm while “keeping up with the Jones” at the same time.
Before you develop an Instagram strategy, it’s important to note that:
- Instagram will most likely NOT bring you leads.
- It’s not a good platform for all lawyers or law firms.
But using Instagram can help to build a well-rounded picture of who you are as a lawyer and/or law firm, which can help to cement the reasons that clients are already hiring you.
How do you use Instagram effectively?
If you do commit to an Instagram page, you should know that it’s a lot of work. This includes posting consistently, at least three-four times per week. You should use a tool like Eclincher to help do the work for you.
You want to not only give social media followers a sneak peek into your world, you also want to make sure there’s a link back to your firm’s website.
Here are three examples of law firms using Instagram the right way.
Pretty + Consistent = SUCCESS:
Notice the consistent colors and branding. It’s so pretty!!
All three of these accounts used personal photos, specialized branding, and quotes to create visually stunning stories.
No one wants to see just firm logos or quotes; they want to see you and what you stand for.
Here are some tips:
- If your blog or legal article has an image, grab it, post it, and a link to the piece (the link has to be in your bio to be active) and post that on Instagram to drive traffic. When referencing your link in the lead-in just send them to the link in your bio:
- Branded (visually appealing) graphics with tips focused on your practice areas
- Video about “Do’s and Don’ts” in your practice area
- Behind the scenes at the office
- What you do in your free time
- Look at what’s trending like “#flashbackfriday” or “#throwbackthursday” – find old photos from when you first started practicing law, the very early days of the city that you’re headquartered in, or old courthouse photos and post those along with the hashtag.
This platform is also great for sharing content from your firm. Whether it’s a snippet from a blog or article or a video about a certain legal area your firm specializes in, Instagram can provide the digital edge your firm needs.
And if you already have a personal Instagram account and don’t want to manage two pages, it’s pretty darn easy to convert your personal page into a business account.
Do you have social media questions? Do you want to grow your business using digital platforms and social media? Conversations can help. Contact us today for a consultation.