Google My Business is one of the easiest ways for lawyers to stand out online and connect with real clients. A complete profile with posts, services, reviews, and key details builds trust and makes Google favor your firm in search results. Treat it like your digital storefront: keep it active, keep it accurate, and make it look as professional as the rest of your brand. Done right, GMB becomes a steady client pipeline rather than just another online listing.
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Google+ has left the building. Google My Business is where clients are actually looking, and if your firm isn’t using it, you are handing over visibility to competitors who are. Think of it as your digital front door. When people search, this is what they see first, and it can be the difference between a call to you or the lawyer down the street.
For lawyers, GMB is not just a nice-to-have. It’s part of a bigger marketing strategy that ties directly into your visibility and your reputation. Pair it with a strong website and consistent copywriting, and you have a foundation that keeps your phone ringing.
So what makes GMB so powerful? Here are the features lawyers should be using right now.
What is Google My Business?
Google My Business is a free listing that plays directly into Google’s search algorithms. It gives you a place to share your location, phone number, hours, photos, and even your lawyer license information. Just as importantly, it lets you respond to reviews in real time, and Google reviews are one of the strongest signals of trust you can have online.
The more you fill out and update your profile, the more signals you send to Google that you are relevant. When that happens, you are more likely to show up where potential clients are searching.
Post Like You Mean It
Posts inside GMB work like mini billboards. They are short, visual, and keep your firm top of mind. Share case results, highlight your practice areas, or post about community involvement. Every update signals to Google that you are active and signals to clients that you are engaged.
But posts expire after seven days, which means you need to keep them fresh. This is where SEO-focused content makes a difference. Clear, sharp updates do more than fill space. They drive clicks and help convert browsers into booked consultations.
Show Off Your Services
The services feature lets you list exactly what you do. This is the space to spell out “Divorce Representation” or “Criminal Defense” in plain English. The clearer you are, the easier it is for clients to self-select and call you for the right reasons.
It’s a smarter way to pre-qualify leads and cut down on calls that are not a good fit. Combine it with a top-priority website, and you give clients the clarity they want at every stage of their search.
Add the Details That Matter
This is where small touches make you memorable. Adding details like “LGBTQ-friendly” or “women-led” can immediately signal to clients that your values align with theirs. Listing languages spoken can also open doors to clients who might otherwise pass you by.
And yes, visuals matter here too. A well-designed law firm logo on your profile is not decoration; it is proof of professionalism. Design consistency across your GMB profile, your website, and your other digital platforms makes you look like the firm people want to call.
Contact Legends Legal Marketing Today
Google My Business is not an optional add-on. It’s a vital tool to get noticed online and win trust before you even answer the phone. By combining regular posts, service listings, and thoughtful details with a smart digital strategy, you set yourself up to dominate your local market.
If you are unsure how to make it all work together, that’s where we come in. At Legends, we don’t just make profiles look good. We build systems that integrate with your overall marketing plan, keep leads flowing, and make sure your clients find you before they find anyone else.
Ready to make Google My Business work as hard as you do? Contact us today. We’ll turn your GMB profile into a client magnet and build a strategy that makes your firm impossible to ignore.
FAQs: Is your law firm or solo practice leveraging Google My Business?
- Why should lawyers bother with Google My Business?
Because it is free, powerful, and directly tied to how people find you online. A polished GMB profile makes your firm easier to discover and more trustworthy to potential clients. - Does Google My Business really affect search rankings?
Yes. Google favors businesses that use their tools actively. Updating your profile, posting consistently, and gathering reviews all send signals that can boost your placement in local searches. - How often should lawyers update their GMB posts?
Posts expire after seven days, so weekly updates keep your profile fresh and visible. Think of it as maintaining your online shop window. - What should I list under services if I do not have fixed prices?
Use the services feature to describe the types of cases you handle and add short descriptions. It is about setting expectations and helping clients know if you are the right fit before they call. - Do the LGBTQ-friendly or women-led labels really matter?
Yes. These details send a clear message about your values and help clients feel comfortable choosing you. For some, these signals are the deciding factor. - Do I still need a website if I have a strong GMB profile?
Absolutely. GMB gets people to notice you, but your website is what convinces them to hire you. Both need to work together to bring in and convert leads.