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Paradigm Shift Website Launch

When Indiana family law mediator Melinda O’Dell first contacted the Conversations team about her idea for the website for her new firm, we knew it was going to be one of our biggest challenges yet. 

And we’re happy to report that this dream was achieved!

Melinda practices family law mediation, helping people going through divorce and other family law issues sit down together, find common ground, and empower them to come to an agreement that works best for both parties – and for their children.

Paradigm Shift - conversations digital law firm marketing and web design

The trick was that Melinda loves video games – and wanted a video game feel incorporated into not just the design of her site, but also the copy. 

Our copywriting team worked with Melinda to craft a “hero” journey for the client to follow, with encouraging messages that placed Melinda as the client’s “guide” to a new life.

Paradigm Shift - conversations digital law firm marketing and web design

On the design side, our team was really given a challenge: Create something that feels like a video game, but still captures the gravity of family law cases and life changes.

And in our humble opinion – our lead designer nailed it!

She incorporated some of the uplifting and encouraging color schemes from Melinda’s favorite video games, as well as including “hero” images that paired perfectly with the site’s copy.

Paradigm Shift - conversations digital law firm marketing and web design

We are so proud of what our team came up with for this beautiful project and so excited for Melinda to show the world her new website as she embarks on this new journey of her own.

Check out the site for yourself here, and contact Melinda if you are ever in need of family law mediation services in Indiana.

Author Conversations Digital

We transform underperforming attorney websites into client-generating machines. We’ve helped hundreds of solo & small firm attorneys grow their businesses by creating award winning websites that attract great clients.

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