How does protecting your clients’ personal information while getting a boost in Google rankings sound?
I’m guessing you responded “wow, that sounds super fantastic” – Well, adding an SSL certificate will accomplish both of those things with a simple upgrade.
SSL stands for Secure Sockets Layer. It’s a technology that encrypts all the information sent to and from your site; meaning private data your visitors share with your site stays private.
Is your site secured by SSL? You can check that by typing in your domain into the search bar and looking to see if it starts with HTTPS as opposed to HTTP (the “s” stands for security).
Why does your law firm need an SSL
HTTPS isn’t just for sites that require users to enter credit card information. An encrypted connection protects both you and your clients/potential clients from would-be criminals and who can use seemingly-unimportant information like an email address or phone number to gain access to accounts.
An SSL encrypted HTTPS site protects your network from intruders who can go wild by stealing private information, sending spam from your email server, hacking into network computers, and the list goes on.
From a client’s standpoint, they run the risk of putting personal information into the wrong hands when they submit a “free consultation” form or even join a mailing list. You might already promise customers to keep their personal details confidential, but without a secure website, you can’t really keep that promise.
Additionally, adding HTTPS to your site will make Google like you better.
How to Get An SSL Certificate
Purchase the certificate
Any popular web host should make it really easy to add an SSL certificate to your hosting subscription plan with a cost somewhere between $60-100 per year.
There are instances when SSLs are more difficult to implement (typically when you purchase through a third party) but any skilled developer will have no problem working through the more involved steps.
Activate the certificate
Assuming you purchased the SSL through your web host, there is usually an easy, self-directed activation process.
Install the certificate
Installation steps vary significantly depending on your hosting provider. Basic steps can include:
- Generate a CSR (certificate signing request) – this is how you identify which server and domain your certificate will be used on
- Request the certificate
- Verify your identity and that you own the domain for which the certificate was requested
- Download the certificate
- Upload and install it on your server
The upgrade process to SSL involves a variety of factors and should be done by a person familiar with SEO, 301 redirects, and Google’s Search Console. If you are an attorney or law firm and have questions about upgrading to SSL, please contact Conversations Digital today!
