Why Your Website’s Mobile Experience Matters

Colleen VizentsWebsites

Why Your Website’s Mobile Experience Matters - conversations digital law firm marketing

Did you know that there are over 177 million people using mobile search in the United States? If your website isn’t mobile-friendly, chances are you’re unable to tap into a vital, thriving consumer base. Don’t believe us? Check out the these impressive mobile search stats.

Mobile Search Statistics You Should Know

  • Over 62% of searches are mobile across the globe
  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • The Responsive Web Design is now preferred in Google’s rankings over having a separate mobile website, or not having a mobile-friendly website at all
  • In the fall of 2018, mobile devices were responsible for nearly 50% of website traffic around the world
  • 50% of the people who have a smartphone check it first thing in the morning
  • The average amount of time people use their smartphones is four hours per day

The statistics are clear: people use their phones to access the internet for hours on end. This means that websites should accommodate smartphone and tablet users with responsive, mobile-friendly design.

Beyond an increased use of mobile devices for personal web browsing, mobile use has a big impact on how individuals connect with businesses. With apps like PayPal and other e-commerce platforms, an overwhelming number of products and services are sold on the web through mobile devices. For instance, 59% of smartphone users use mobile search to research products they are considering, and 49% of smartphone users have purchased products online with their phones. The tricky thing is this: mobile users will not hesitate to move on to another company if their standards aren’t met. To put it simply, businesses need mobile-friendly websites to stay competitive in their respective industries.

The Ideal Mobile Experience for Websites

Research backs up the notion that businesses must have mobile-friendly websites, but what does being mobile-friendly entail? Thankfully there are a few common traits of successful mobile-friendly websites you can work towards optimizing. Some of these traits include fast loading times, easy navigation, and large, clickable icons.

Fast Load Times

A mobile-friendly website needs to load quickly. Clients and customers will leave your site if the load times are slow. Fast loading doesn’t mean ten seconds, either. Consumers are conditioned to expect loading times less than three seconds.

Hyperlinks for Optimal Navigation

While your website’s visitors who use PCs benefit from drop-down navigation menus, your mobile visitors do not. Drop-down navigation is cumbersome on tablets and smartphones. This is why hyperlinks placed strategically within your website’s copy are necessary for easy navigation. It’s also important that these links don’t open new browser windows. It’s best to have links open in the same window so that mobile users can click their back buttons to leave a page.

Font Sizes and Styles

Your mobile website needs readable content. This means that mobile users shouldn’t have to zoom to read your website’s copy. All font sizes should be at least 14px. The style of font is important, too. While unique fonts are fine for logos, the font style of your content should come from the Sans Serif font family for clear, readable copy.

Clickable Icons and Buttons

Another way to make mobile visitors feel welcome to your website is to have large, easily-clickable buttons and icons. These buttons and icons can direct visitors to social media pages and other sections of a website. If they’re too small, you run the risk of losing potential customers.

There are a number of attributes that make a great mobile website. Our digital marketing company can help you keep up with constantly-evolving technology. We offer PC and mobile website design, social media marketing support, and copywriting services to help you maintain a competitive edge. Our team works with businesses from diverse industries, including legal and healthcare, throughout the United States. Contact us to learn more about how we can help you achieve your digital marketing goals.